Beyond Creativity

Which Hero Are You? Escapism and Creativity

Playfulness and tolerance for ambiguity are often seen as elements of creativity.

Let's play :-) Please, take this funny test: 

Which Superhero Are You?

Do you want to analyse your results? I collected some explanations in here . You may believe in them or not ;-)

BTW, my hero (test result) was Green Lantern:

""Hot-headed. You have strong
will power and a good imagination."

Tests are sometimes great entertainment and escapism at the same time. 

Does this hero test just confirm my twisted self-image? Or does it really describe me?

Please, let me know about your test results and what do you think about this test. 

Highlights - Innovation in Services -conference

All the papers and presentations of 'Innovation in Services ' conference are now available at:

http://www.tekes.fi/berkeleyserviceinnovation/program.htm

My favourites:

- Rich Mironov: Issues in Shifting from a Product-Based Business Model to a Service-Based Model --> Software business is changing. Software-as-a-Service (SaaS) infrastructure is emerging. Rich nicely illustrated those changes in marketing and innovation. I also found the  Toolset resource valuable.

- Mikko Välimäki,  Nina Helander, Marko Seppänen, Mikko Puhakka & Juha Laine: Building SaaS Business on Top of Open Source - Economic and Legal considerations. Since I have been working in the ASP (Application Service Provisioning) business before, this presentation was truly interesting. Who is responsible for those mash-ups and services that are like collections of services? Who is able to define the SLA (Service Level Agreement)? I liked their point: "None of the widely used OSS-licenses contains special ASP/SaaS-related clauses." Mikko Välimäki's work is also connected to our Parteco Social Media research project and the Community Created Content -book.

- Mary Jo Bitner, Amy Ostrom and Felicia Morgan: Service Blueprinting: A Practical Tool for Service Innovation --> I have not seen many good evaluation instruments for services. The Service Blueprinting tool has been developed and tested many years by researchers at the University of Arizona. Additionally, Mary Jo was a skillful chair in my session.

- Stephen Ezell: Customer perspective on Services innovation -->  Companies design experiences  from an operations-centric perspective.  BUT,   customers experience services through a different lens. Empathy -  Reliability - Responsiveness - Assurance - Tangibles.

My previous posting tells about our (Ahonen&Lietsala) innovation communities contribution ;-)

Did anyone of you participate the conference?  - - or - -  Do you have comments about the service innovation in overall?