Highlights - Innovation in Services -conference

All the papers and presentations of 'Innovation in Services ' conference are now available at:

http://www.tekes.fi/berkeleyserviceinnovation/program.htm

My favourites:

- Rich Mironov: Issues in Shifting from a Product-Based Business Model to a Service-Based Model --> Software business is changing. Software-as-a-Service (SaaS) infrastructure is emerging. Rich nicely illustrated those changes in marketing and innovation. I also found the  Toolset resource valuable.

- Mikko Välimäki,  Nina Helander, Marko Seppänen, Mikko Puhakka & Juha Laine: Building SaaS Business on Top of Open Source - Economic and Legal considerations. Since I have been working in the ASP (Application Service Provisioning) business before, this presentation was truly interesting. Who is responsible for those mash-ups and services that are like collections of services? Who is able to define the SLA (Service Level Agreement)? I liked their point: "None of the widely used OSS-licenses contains special ASP/SaaS-related clauses." Mikko Välimäki's work is also connected to our Parteco Social Media research project and the Community Created Content -book.

- Mary Jo Bitner, Amy Ostrom and Felicia Morgan: Service Blueprinting: A Practical Tool for Service Innovation --> I have not seen many good evaluation instruments for services. The Service Blueprinting tool has been developed and tested many years by researchers at the University of Arizona. Additionally, Mary Jo was a skillful chair in my session.

- Stephen Ezell: Customer perspective on Services innovation -->  Companies design experiences  from an operations-centric perspective.  BUT,   customers experience services through a different lens. Empathy -  Reliability - Responsiveness - Assurance - Tangibles.

My previous posting tells about our (Ahonen&Lietsala) innovation communities contribution ;-)

Did anyone of you participate the conference?  - - or - -  Do you have comments about the service innovation in overall?

Comments

[prinks]

Take this creative test to know how much creative you are. Being creative or artistic doesn’t mean you know how to draw or play an instrument. Being creative is a way of thinking, a way of viewing the world.
Creative people use the RIGHT side of their brains more than the LEFT. Take the test and find out if your brain is RIGHT for a creative career.
Take test: http://diggindianews.com/Entertainment/Take_this_test_to_know_how_much_creative_you_are--1/

[Mikko Ahonen]

Thanks, Prinks.

Interesting test, my right brain proved more dominant: 54 % and left brain was less dominant with 46%. However, the test promises "a complete evaluation" and I proved non-intuitive, not so verbal and non-sequential! This surprised me. I welcome you all to take the test but don't take the explanation part granted ;-)

This test is provided by the Art Institute of Vancouver and direct address to the test is: http://www.wherecreativitygoestoschool.com/vancouver/left_right/rb_test.htm

Where was that service innovation part? Just kidding :-) BR, Mikko