Our presentation with Maria (Antikainen) and Marko (Mäkipää) is over in the EURAM European Academy of Management -conference in Paris. The presentation is called "Supporting Collective Creativity within Open Innovation, Download euram_ahonen_et_al.pdf (UPDATE: This link was broken, but it should work now ) .
We asked:
What motivates customers to collaborate in the innovation process and how this process can be enhanced by offering appropriate tools?
By mentioning "tools" we referred to toolkits (by Eric Hippel) and Marko illustrated a following picture:
We focused on those "toolkits for community collaboration" because there is not much research on that area. Which requirements came up with those toolkits? To provide an answer we presented a literature review on motivational factors to participate in on-line communities (an expertise area of Maria). Thereafter we focused on collective creativity / group creativity topics.
Coming back to Open Innovation: Interactive Value Creation is a term developed by Frank Piller. Interactive Value
Creation means that customers are a strategic resource for manufacturers (companies) and
closely integrated with them in the value creation network.
Additionally, Frank points out that those Open Innovation definitions do not not consider users innovating by themselves. For that reason we inspected cases like innerTee, CrowdSpirit, Bookmooch and InnoCentive in our presentation.
We are happy to receive feedback of our paper and presentation. With Maria and Marko we will perhaps continue our work towards the Open Innovation Journal International Journal of Technology Management and DL in October 2007.
BTW, Paris is a lively city and the atmosphere at the EURAM conference was really nice. However, this conference itself was arranged 50 km from the city center . What the HECk, every day we spent 2 or 3 hours in sitting in warm buses commuting between the city and the rural campus ;-) I was so glad when I one evening managed to see Arc de Triomphe just before the sunset ;-)
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