Open Innovation has many angles. One is definitely mass-customisation. Co-design and mass-customisation can be seen strategies of Open Innovation. Professor Frank Piller (MIT, TUM) is the expert in this area. We were fortunate to have him as a guest at the University of Tampere and as a speaker at the MCPF 2rd Mass-Customization and Personalization Forum in Finland.
Frank's blog is full of interesting cases, so, take a look !
Interactive Value Creation (or Interaktive Wertschöpfung) is the term Frank is using in his newest book. Agree, the term "Open Innovation" is biased and it truly has many meanings (I will get back to this in my future postings.) I like this term 'Interactive' which means that companies and customers work (innovate) very closely to create new products and services. Support for creativity and problem-solving are also crucial in this Interactive Value Creation process by Frank Piller. We discussed also about my research topic Intermediaries in the Open Innovation and Frank kindly advised me to look at the research done by Prandelli and Sawhney in this area.
Within mass-customisation those web-based toolkits and new Web 2.0 business models are truly interesting, see for example the latest Armapartners report. No wonder, in the MCPF-conference our presentation was called: "What motivates customers to innovate collaboratively? - Utilizing Web 2.0 Communities in mass customization and customer co-design ".
Next Frank will join us (I, Maria (Antikainen) and Marko (Mäkipää)) in our paper towards the EURAM (European Academy of Management) conference and it's Open Innovation track.
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