So, how to design a Electronic Suggestion Management System ESMS (or an Innovation Management Information System) that supports BOTH creativity AND anononymity? I earlier wrote about the creativity requirements by Farooq, Carroll and Ganoe. One of their main recommendation was 'Leverage cognitive conflict by preserving and reflecting on minority dissent'. In plain English: 'Let those critical voices be heard and utilise this information when improving ideas'. But, but, how can you do this in an organisation where everything you suggest is linked to your role and position? Does anonymity help in motivating people to make suggestions and provide feedback?
Fairbank, Sprangler and Williams (2003) suggest that the building of an (ideal) Suggestion Management System should be based on motivational theories. Their view is similar to Teresa Amabile.
Expectancy theory of motivation indicates that the motivational force for performing a task is greatest when the performer believes that :
(a) he or she is able to succesfully complete the task (i.e., high expectancy),
(b) completing the task will lead to certain outcomes ( i.e. high instrumentality),
(c) the outcomes for completing the task are attractive (i.e., high valence, or value).
Allowing anonymity in idea suggestions most likely improves (a) high expectancy.
When Nunamaker et al. (1991) inspected electronic meeting room systems (EMS) they found that anonymous EMS use generated more critical comments. No wonder, participants in EMS field studies reported that anonymity was important, particularly in cases where there were power and status differences in the group.
It would be great to hear your comments about anonymity. Does it improve the quality of ideas? Does it make the use of ESMS or EMS more pleasant or motivating?




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